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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">zdme</journal-id><journal-title-group><journal-title xml:lang="ru">Здоровье мегаполиса</journal-title><trans-title-group xml:lang="en"><trans-title>City Healthcare</trans-title></trans-title-group></journal-title-group><issn pub-type="epub">2713-2617</issn><publisher><publisher-name>ГБУ «НИИОЗММ ДЗМ»</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.47619/2713-2617.zm.2024.v.5i4p1;5-24</article-id><article-id custom-type="elpub" pub-id-type="custom">zdme-147</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ОРИГИНАЛЬНЫЕ ИССЛЕДОВАНИЯ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>ORIGINAL RESEARCHES</subject></subj-group></article-categories><title-group><article-title>Принятие обоснованных решений на основе анализа поведенческих факторов в период пандемии: опыт города Москвы</article-title><trans-title-group xml:lang="en"><trans-title>Behavioral Insights Informing the Pandemic Response in the City of Moscow</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-7002-1646</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Богдан</surname><given-names>И. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Bogdan</surname><given-names>I. V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Богдан Игнат Викторович – канд. полит. наук, руководитель Центра  цифровой  социологии и социогуманитарных технологий в здравоохранении</p><p>115088,  г.  Москва, ул. Шарикоподшипниковская, д. 9</p></bio><bio xml:lang="en"><p>Ignat I. Bogdan – Cand. Sci. in Political Sciences, Head of Center for Digital Sociology and SocioHumanistic Technologies in Healthcare</p><p>9, Sharikopodshipnikovskaya ul., Moscow, 115088</p></bio><email xlink:type="simple">BogdanIV@zdrav.mos.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-8729-9898</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Чистякова</surname><given-names>Д. П.</given-names></name><name name-style="western" xml:lang="en"><surname>Chistyakova</surname><given-names>D. P.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Чистякова Дарья Павловна – руководитель направления, Управление клиентским опытом B2C</p><p>117997, г. Москва, ул. Вавилова, д. 19</p></bio><bio xml:lang="en"><p>Darya P. Chistyakova – Head of  Department, B2C Customer Experience Management</p><p>19, Vavilova ul., Moscow, 117997</p></bio><xref ref-type="aff" rid="aff-2"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-1600-1641</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Аксенова</surname><given-names>Е. И</given-names></name><name name-style="western" xml:lang="en"><surname>Aksenova</surname><given-names>E. I.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Аксенова Елена Ивановна – д-р экон. наук, директор </p><p>115088,  г.  Москва, ул. Шарикоподшипниковская, д. 9</p></bio><bio xml:lang="en"><p>Elena I. Aksenova –  D.Sc.  in  Economics, Director</p><p>9, Sharikopodshipnikovskaya ul., Moscow, 115088</p></bio><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-0925-5822</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Камынина</surname><given-names>Н. Н.</given-names></name><name name-style="western" xml:lang="en"><surname>Kamynina</surname><given-names>N. N.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Камынина Наталья Николаевна – д-р мед. наук, профессор, заместитель директора по научной работе</p><p>115088,  г.  Москва, ул. Шарикоподшипниковская, д. 9</p></bio><bio xml:lang="en"><p>Natalya N. Kamynina – D.Sc. in Medicine, Professor, Deputy Director for Research</p><p>9, Sharikopodshipnikovskaya ul., Moscow, 115088</p></bio><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-0887-4995</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Бонкало</surname><given-names>Т. И.</given-names></name><name name-style="western" xml:lang="en"><surname>Bonkalo</surname><given-names>T. I.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Бонкало Татьяна Ивановна – д-р  псих.  наук, доцент, ведущий научный сотрудник </p><p>115088,  г.  Москва, ул. Шарикоподшипниковская, д. 9</p></bio><bio xml:lang="en"><p>Tatyana I. Bonkalo – Doctor of Psychological Sciences, Associate Professor; Leading researcher</p><p>9, Sharikopodshipnikovskaya ul., Moscow, 115088</p></bio><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-2553-2359</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Праведников</surname><given-names>А. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Pravednikov</surname><given-names>A. V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Праведников Александр Владимирович – канд. социол. наук, независимый исследователь</p></bio><bio xml:lang="en"><p>Aleksandr V. Pravednikov – Cand. Sci. in Sociological Sciences, Independent researcher</p><p> </p></bio></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Научно-исследовательский институт организации здравоохранения и медицинского менеджмента Департамента здравоохранения города  Москвы</institution></aff><aff xml:lang="en"><institution>Research Institute for Healthcare Organization and Medical Management of Moscow Healthcare Department</institution></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru"><institution>ПАО «Сбербанк»</institution></aff><aff xml:lang="en"><institution>Sberbank</institution></aff></aff-alternatives><pub-date pub-type="collection"><year>2024</year></pub-date><pub-date pub-type="epub"><day>25</day><month>12</month><year>2024</year></pub-date><volume>5</volume><issue>4</issue><issue-title>часть 1</issue-title><fpage>5</fpage><lpage>24</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Богдан И.В., Чистякова Д.П., Аксенова Е.И., Камынина Н.Н., Бонкало Т.И., Праведников А.В., 2024</copyright-statement><copyright-year>2024</copyright-year><copyright-holder xml:lang="ru">Богдан И.В., Чистякова Д.П., Аксенова Е.И., Камынина Н.Н., Бонкало Т.И., Праведников А.В.</copyright-holder><copyright-holder xml:lang="en">Bogdan I.V., Chistyakova D.P., Aksenova E.I., Kamynina N.N., Bonkalo T.I., Pravednikov A.V.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.city-healthcare.com/jour/article/view/147">https://www.city-healthcare.com/jour/article/view/147</self-uri><abstract><sec><title>Введение</title><p>Введение. Сдерживание коронавирусной инфекции требовало активного общественного реагирования, в том числе принятия защитных мер в ответ на вызовы пандемии. В связи с этим понадобились эффективные вмешательства, политические решения и мероприятия по информированию общественности, которые учитывали бы взгляды населения на сложившуюся ситуацию.</p></sec><sec><title>Цель</title><p>Цель. Изучить восприятие, поведение и благополучие населения Москвы и определить, как эти переменные влияют на принятие обоснованных решений при выработке ответных мер в период пандемии.</p></sec><sec><title>Материалы и методы</title><p>Материалы и методы. Оригинальный инструментарий был разработан Европейским региональным бюро Всемирной организации здравоохранения (ЕРБ ВОЗ) при поддержке Эрфуртского университета, Германия, и адаптирован под особенности Москвы. Для исследования был выбран метод телефонного опроса (CATI). Реализована стратифицированная двухосновная выборка стационарных и мобильных телефонов. Было проведено три волны обследования: 1) 13–18 мая 2020 г., n = 1019 чел.; 2) 26 мая 2020 г.– 1 июня, n = 1000 чел.; 3) 16–24 июня 2020 г., n = 993 чел.</p></sec><sec><title>Результаты</title><p>Результаты. Выявлена информированность жителей Москвы о коронавирусе, их восприятие и понимание ситуации, связанной с пандемией, и их поведенческие реакции на меры, предпринимаемые органами власти по противодействию распространению инфекции COVID-19.</p></sec><sec><title>Выводы</title><p>Выводы. Проведение мониторинга восприятия, поведения и благополучия населения позволяет использовать  человеко-ориентированный  подход,   когда   особенности   понимания   населения   наряду  с   эпидемиологическими   данными   и   соображениями   экономического,   культурного,   этического и структурно-политического характера являются основой для действий по борьбе с коронавирусом.</p></sec></abstract><trans-abstract xml:lang="en"><sec><title> Background</title><p> Background. The public response to the coronavirus pandemic, including their uptake of protective measures, was critical for containing the virus, and this required effective interventions, policy decisions, and public communication that took into account the perspectives of the population. The main goal of the study was to explore public perceptions, behaviors, and well-being of the population of Moscow, Russian Federation, to inform the pandemic response.</p></sec><sec><title>Methods</title><p>Methods. A survey tool originally developed by the WHO Regional Office for Europe with support from the University of Erfurt, Germany, was adapted to the Moscow (Russian Federation) context. Computer-assisted telephone interviews (CATI) were conducted using a stratified, two-core sample of landline and mobile phones. Three waves of data collection took place from mid-May 2020 to mid-June 2020: 1) May 13–18, 2020, n = 1019 people; 2) May 26, 2020 – June 1, n = 1000 people; 3) June 16–24, 2020, n = 993 people.</p></sec><sec><title>Findings</title><p>Findings. The study identified the awareness of Moscow residents about the coronavirus, their perceptions, understanding of the pandemic situation and behavioral responses to measures taken by the authorities to reduce the spread of COVID-19.</p></sec><sec><title>Interpretation</title><p>Interpretation. Monitoring of public perceptions, behaviors, and well-being allowed a people-centered approach, which took into account population perspectives alongside epidemiological data and economic, cultural, ethical, and structural-political considerations, to become the basis for an effective coronavirus response.</p></sec></trans-abstract><kwd-group xml:lang="ru"><kwd>АПКФ</kwd><kwd>поведенческие и культурные факторы</kwd><kwd>COVID-19</kwd><kwd>Москва</kwd><kwd>ответные меры</kwd></kwd-group><kwd-group xml:lang="en"><kwd>BCI</kwd><kwd>behavioral and cultural insights</kwd><kwd>COVID-19</kwd><kwd>Moscow</kwd><kwd>response</kwd></kwd-group><funding-group><funding-statement xml:lang="ru">Сбор данных для исследования осуществлялся при  финансовой  поддержке  ЕРБ ВОЗ</funding-statement><funding-statement xml:lang="en">The study collection was funded by the WHO Regional Office for Europe</funding-statement></funding-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Rettie H, Daniels J. 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