Analysis of the Export of Medical Services in the Russian Federation: Strategic Development Imperatives in the Context of Global Competition

Background. Today, there is an urgent need to carry out an analysis of the global medical tourism market in 2024 in order to determine the strategic prospects of the Russian Federation. The key target macro-regions are China and the countries of the Gulf Cooperation Council (GCC). A comparative analysis of successful foreign practices (Turkey, South Korea, India, Thailand, Malaysia) has been carried out and the systemic limitations of the Russian system have been identified. Based on the analysis, a comprehensive strategy aimed at increasing the export of medical services, including national brand development, introduction of a hybrid management model, creation of a unified digital platform and implementation of cultural and religious adaptation programs, has been proposed. The results of the study include an analysis of the macro-regional policy of international certification systems that undergoes transformation from a focus on the quality and safety of medical care to comprehensive service standards for interaction with foreign patients. The standards of the international certification system Patients International certification system have been studied in detail and the level of involvement of the structural divisions of healthcare organizations in the implementation of international requirements has been assessed.

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